SELF IMPROVEMENT AND MOTIVATION

Most of our social, economic, and political problems are rooted in the desire to get something for nothing, multiplied in intensity by the twin emotions of envy and resentment. Just as the lowest common denominators of human nature are greed and laziness, the fastest and easiest way to justify an attempt to get something for nothing is to proclaim that those who have what you want do not deserve it, and you do. The Two Worldviews There are two general ways of looking at the world. A person can have a benevolent worldview or a malevolent worldview. A person with a benevolent worldview looks at life and the world honestly and realistically, recognizing that there are many problems and deficiencies, but for the most part, it is a good place and definitely preferable to the alternatives. People who have a benevolent worldview create everything good and worthwhile in society. Stinkin' Thinkin' People with a malevolent worldview, on the other hand, are primarily negative and cynical

You have heard the question, "How do you eat an elephant?" The answer is, "one bite at a time." This metaphor applies to achieving any big goal, as well. How do you achieve a huge goal? You accomplish it one step, one task, one measure at a time. Identify Your Most Valuable Task Ask your boss, "What one thing do I do that is more valuable than anything else?" Whatever his or her answer, look for ways to perform more and more of that task and to get better and better at doing it. It is absolutely amazing how much you can accomplish if you break your tasks down into bite-sized pieces, set deadlines, and then do one piece at a time, every single day. Continuous and Never Ending Improvement If you want to increase your hourly rate and your income, look for ways to get a little bit better at the most important tasks you do, every single day. Read one hour per day in your field. Listen to audio programs on your way to and from work. Take additional courses whene

During the Persian War, the building on the Acropolis of Athens was burned by the invading Persian forces. Following the war, which ended in 479 b.c., the Athenians began rebuilding their city, which culminated in the construction of the Parthenon, the greatest of all Greek temples of the Classical Age. Dedicated to Athena, goddess of wisdom and patron deity of the city of Athens, the Parthenon stood more or less intact for some 2,000 years until the middle of the seventeenth century, when it was partly destroyed in a war between the Turks and the Venetians. The Metaphor The career or business you are building is as important to you as was the Parthenon to the Greeks. It took many years of painstaking planning and excruciatingly hard work to affect this magnificent temple. The same is true of your own business. A level of commitment that was quite extraordinary was essential to the ultimate success of the Athenians' undertaking. No less is required of you. Like the Parthenon, your

Enormous amounts of money are spent every year in market testing. Many thousands of prospective customers are surveyed extensively to determine whether or not to bring a product to the market. In spite of the most extensive interviews and surveys, fully 80% of new products or services fail within the first year. Your time and money are extremely valuable to you. You cannot afford to waste them by investing them in producing a product or service that fails in the marketplace.   Save Yourself Every dollar that you spend in market testing will save you many dollars of losses later on in the marketing process. Develop a prototype, model or description of the product or service that you can show to others. With a model or prototype, you can demonstrate it to a prospective buyer. You can try it out for yourself and make sure it works.   Determine Costs Get accurate prices and delivery dates from suppliers, especially if you are purchasing the product for resale. Determine all the costs invol

One of the most powerful determinants of the future success of your business is the little understood phenomenon of word-of-mouth communication. Fully 90 percent of dissatisfied customers will not do business again with the company that fails to meet their expectations. The same study also concluded that, on average, each dissatisfied customer will share his dissatisfaction with at least nine other people. What this means is that the dissatisfaction of just one disgruntled customer ends up poisoning the minds of forty five other people.   Creating a "Golden Chain" of Referrals A satisfied customer will share "delight" or "amazement" with nine of his friends and relatives and associates, who will in turn pass the good news on to five others. In his book Word-of-Mouth Marketing, Jerry Wilson claims that the number of customers who will tell a positive story of their experience with you, your company or your product is one-tenth of the number who will share a