5 Presentation Skills to Make Your Message Stick
There is a common misconception that a business presentation must be crammed with information, serious and dry. It seems the higher you go in the corporate world; the more you are expected to “confuse to impress”. This results in presentations that are long, verbose, poorly structured and capable of inducing prolonged somnolence! I believe every presentation is a ‘sales pitch’ of some kind. You may not be selling a product or service, but you want to persuade your audience to take on board your message, take action or change their attitude/views/ minds on a subject. Because of this, every presentation is a balance between entertainment and information. Entertainment is simply the way you get your message across, information is the message itself. Too much information and you confuse your audience or worse still, they switch off. Too much entertainment without the information and your audience feels cheated that they have wasted their valuable time. Good speech structure helps...