THE BUSINESS OF ATTRACTIONS Revenue Is Up. Is the Business Getting Stronger? A 360° operating model for business owners and managers By Dr. Amarjeet Singh @ AJ A theme park can be full on Saturday and still struggle to make money from the weekend. The ticketing team sees a crowd. Finance sees discounted tickets and agent commissions. Operations sees queues and overtime. Guests see a food outlet that ran out of its most popular meal before lunch. Each team is seeing a different part of the same business. A Deputy General Manager in Indonesia’s theme park industry reported two results alongside the development of interactive web and mobile dashboards. The figures below are the ranges reported in that example. Reported year-on-year changes Revenue growth · 10–20% Expense and cost reduction · 10–20% 0% 10% 20% The next questions are where the growth came from, what it cost to generate and whether the savings will hold. In attractions, I would look at contribution after dir...