SELF IMPROVEMENT AND MOTIVATION

Internet leads are a very important part of dealerships’ business. Think about it! Before you make any big financial decision in life (unless you’re hugely impulsive like me), you usually do lots of research, almost all of which is online! The day of the brochure is almost dead. Today, when prospective customers are researching their new vehicle, it’s a lot different than in the pre-digital age, where they would show up at the dealership and ask to see the car and a brochure. Customers used to come into the dealership with almost no information. Now, everyone has endless resources at their fingertips. They can get all the information they need to make an informed decision before even stepping foot in a dealership. While we may not have as much physical showroom traffic as in years past, more customers interact with dealerships than ever. Most of this interaction is through digital leads. Since we cannot capitalize on every potential customer making a dealership visit, how do we turn ...

Recent studies have shown that around 30% of all car sales made in the country were online. More and more buyers are turning to the internet to find their perfect vehicle. Shopping online for a car is a great way for shoppers to view various vehicles and make comparisons all in one place. As a professional car dealership, it’s essential you know how to sell your car online. You want to appeal to as many types of car buyers as possible. This includes both online and in-person shoppers. How can you boost your online car sales? In the guide below, you’ll find several helpful tips on selling cars online. Continue reading to learn more. 1. Post on Multiple Platforms Because you’re selling cars at a dealership, you can easily post vehicles for sale on the dealership’s website. You want to create a user-friendly website for people searching for both used and new vehicles. To make your website more reachable to buyers, be sure to invest in SEO (search engine optimization) strategies. T...

Don’t phone it in! 97% of Americans own at least one cellphone, and most of them carry their phones with them everywhere. Putting effort into your phone etiquette means reaching out to more people and becoming an effective sales representative. However, improving your etiquette is not just about minding your manners. You need to follow several steps in order to have great etiquette. How should you prepare for your sales calls? What should you say during your calls? How should you speak, and how can you avoid seeming too informal? Answer these questions and you can make great sales calls in no time. Here is your quick guide. Prepare for Your Calls Before you pick up the phone, you should prepare yourself for your sales call. You should place a pen and paper on your desk so you can take notes as the call progresses. You should also close the door and silence all background noise, including by closing your windows. It is okay to reference a script during your over-the-phone sales....

If you know one thing about Americans, it’s that they love their cars. That’s one reason why there are at least 16,676 car dealerships in the US, and some are more profitable than others. Fortunately, the key to their success is not secret information! So, how do car dealerships make money, and are there any strategies to increase profitability? Let’s talk about that. What Is a Car Dealership? While this may sound like a silly question at first, it’s important to define what separates a car dealership from a private sale on Craigslist. A car dealership, by law, is a business that sells new or used vehicles at the consumer level, often in accordance with a dealership contract with an automaker or its sales subsidiary. It may also sell a variety of certified pre-owned vehicles. In most cases, they will employ car salespeople, potentially car mechanics, and likely other employees to maintain, wash, or drive vehicles in their inventory. Selling Cars It should come as no surprise that c...

Internet leads are a very important part of dealerships’ business. Think about it! Before you make any big financial decision in life (unless you’re hugely impulsive like me), you usually do lots of research, almost all of which is online! The day of the brochure is almost dead. Today, when prospective customers are researching their new vehicle, it’s a lot different than in the pre-digital age, where they would show up at the dealership and ask to see the car and a brochure. Customers used to come into the dealership with almost no information. Now, everyone has endless resources at their fingertips. They can get all the information they need to make an informed decision before even stepping foot in a dealership. While we may not have as much physical showroom traffic as in years past, more customers interact with dealerships than ever. Most of this interaction is through digital leads. Since we cannot capitalize on every potential customer making a dealership visit, how do we turn ...