ACHIEVEMENT UNLOCKED: EMPLOYEE ENGAGEMENT WITH GAMIFICATION
GAMIFICATION Making learning interesting, boosting productivity and driving performance Organisations have been using gamification for some time now to engage with their customers through the deployment of social media and mobile technologies to deliver contests, challenges and rewards. Now, as game elements start making their way into existing organisational processes, organisations are beginning to uncover even more value from gamification. The gamification market is expected to grow at a CAGR of 67.1% to $5.5 billion in 2018 [1] , quantifying the growing seriousness of gamification. ____________________________________________________________ Featured Course The Language of Effective Presentations ____________________________________________________________ Millennials—a generation that grew up with technology from a young age—now constitute the biggest demographic in an organisation’s workforce. They seem to effectively assimilate concepts that are ‘gamified’