SELF IMPROVEMENT AND MOTIVATION

At first glance, charisma appears to be an invisible energy or magnetism. There's no denying its presence, but it's hard to put a finger on its source. Some mistakenly believe charisma is a birth trait—embedded in certain personalities but completely absent in others. Charisma is both explainable and learnable, defined as "the ability to inspire enthusiasm, interest, or affection in others by means of personal charm or influence." People who have this special ability share four things in common: 1. They love life. They are passionate about life. They are celebrators, not complainers . They're characterized by joy and warmth. They're energetic and radiant in an infectious way. Look no further than the smile to illustrate the power of charisma. When people see a smile, they respond with a smile. We are hardwired to take on the energy of those around us. People who love life have charisma because they fill the room with positive energy...

The growth of social media marketing platforms has become a major part of building social signals that are very important in any SEO digital marketing campaign. Perhaps you are unaware that the emergence of different social media channels offer internet marketers like you a wider marketing opportunities in building brand visibility over the web. How your website rank on the search engine can make a big impact regarding your customer and lead acquisition and conversion rate for your site. Social media marketing integrated with search engine optimization strategies is effective in building a website organic traffic. There are different social media marketing trends that will definitely affect the way digital marketers will undertake their search engine optimization campaign to boost their lead generation process and website conversion rates this year. From the insights of digital marketing experts, here are some of the social media marketing trends that can impact the growth an...

For those of us who spend most of our modern lives in front of a computer following trends, it has become very clear that social media has created a tremendous opportunity for brands to engage directly with customers.  Depending on the budget, brands are now able to follow their customer base to the extent of understanding what motivates, interests and engages an individual. When limiting budget is a concern, how do you increase the size of your audience, where do you focus and more importantly, how do you engage? This article focuses on the engagement side of the equation. 1. Sending the right message to the right audience via the right channel is more an art than a science.  If you don’t know your audience, you risk of talking to everyone who is listening. If you talk to everyone, you talk to no one.  Prior to randomly tweeting, spend sometime understanding who is listening to your message. 2. Just like in any relationship, Social Media takes time ...

It doesn’t matter if you’re a political leader, an entrepreneur, or a corporate CEO. Regardless of title or industry, your message matters. All leaders must communicate the right message at all times. From the start, corporate America’s efforts to embrace social media have led to some embarrassing moments. Even one of the nation’s most popular nonprofit charitable organizations fell victim to a maddening mistake by an apparently intoxicated social media maven. At 11:24 p.m. on Feb. 15, 2011, @RedCross posted an obviously unintended-for-work tweet: "Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer.... when we drink we do it right #gettngslizzerd" "Getting Slizzered," which has its own Facebook page and earned 1,110 "likes," is slag for getting drunk. @RedCross responded quickly with another tweet: "We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys." T...

Social media is an inexpensive and high return activity that can make or break your brand strategy.  Utilised well, it reinforces and strengthens your identity and increases your visibility online as well as your SEO ranking.  Get it wrong and it sends mixed messages and weakens your identity. Sharing your brand message via social media isn’t rocket science, but there are some pitfalls and traps for rookies that can be overcome using a few simple tips. Be consistent! Brand identity communicates who you are to your existing and potential customers, so the first and probably the most important tip is to be consistent with your message. You don’t want to be too formal or you break the ‘social’ rule. Ensure that you keep your style and delivery as natural and similar to your brand identity as possible. Steer clear of controversial topics such as religion or politics unless you are prepared to wear the fallout and risk putting customers offside.  Whilst auto tweeting...