How gamification is reshaping businesses
While elements of gamification — leaderboards, badges and levels — have appeared in a business context for years, recent technologies are driving increased interest and greater potential in this field. Real-time data analytics, mobility, cloud services, and social media platforms can accelerate and improve the outcomes of gamification, while a broader understanding of behavioural science suggests new applications. I am assisting here to points at the onscreen scoreboard for his new application that allows friends to compare and discuss their household electricity use. “Energy consumption is not something people usually talk about,” he says. But on this app people are talking—a lot. Users are leaving tips, providing support, sharing successes and having fun as they challenge each other to reduce their energy usage. One user jokingly laments that he has cut back on his television viewing to help his ranking and is now woefully unprepared to talk about the latest reality TV gossip.