SELF IMPROVEMENT AND MOTIVATION

What Smart Car Buyers Actually Look For — A Reality Brands Often Forget What Smart Car Buyers Actually Look For — A Reality Brands Often Forget By Amarjeet Singh @ AJ At the end of the day, Malaysians are not foolish. A new model may attract attention, but smart buyers judge a car by fundamentals that cannot be hidden behind marketing videos or launch gimmicks. 1. Brand Reputation Matters — More Than Any Brochure People observe: Which brands dominate the road Which models survive 10–15 years Which service centres are always busy How many complaints show up online How owners talk about their cars after 3 years A brand that is everywhere on the road gives one message: Trust has been earned. A brand that disappears after warranty gives another: It failed the test of reality. 2. Reliability Is King — Malaysians Drive in Real Conditions Malaysia is hot, humid, rainy, full of potholes, and filled with stop-and-go traffic. ...

What Failed for Perodua in Their Marketing — And What the Automotive Industry Must Learn What Failed for Perodua in Their Marketing — And What the Automotive Industry Must Learn By Amarjeet Singh @ AJ Marketing All-Rounder (2-Wheel & 4-Wheel) The Shariah-use controversy is more than a documentation error; it exposes deeper marketing and organisational failures that the entire automotive industry should pay attention to. 1. Failure of Internal Alignment — Marketing, Legal, Shariah & Product Not Talking to Each Other Great brands fail not because of bad products, but because teams operate in silos. Perodua’s marketing department spoke about “Malaysia’s first homegrown EV”. Legal inserted technical clauses. Shariah governance inserted compliance language. Product teams focused on battery leasing. PR was left to clean the mess. This fragmentation created a narrative vacuum — and social media filled it within secon...