The Starbucks USD40 Billion Lesson: Why Talkers Fail and Doers Save Organisations
The Starbucks USD40 Billion Lesson: Why Talkers Fail and Doers Save Organisations By Amarjeet Singh @ AJ Every few years, a corporate story shakes the business world. The recent USD40 billion Starbucks lesson is one of those moments. It wasn’t about coffee. It wasn’t about branding. It wasn’t about marketing. It was about leadership selection. More importantly, it exposed a problem that exists in almost every organisation today: We promote talkers, not doers. The Biggest Leadership Mistake Organisations Keep Repeating Most boards and senior management panels still look for leaders who: Speak confidently Write impressive presentations Sound intelligent in meetings Look good in boardrooms But very few ask the most important question: Can this person actually get work done? Not delegate. Not talk. Not outsource thinking. Do the work. Fix the problem. Execute under pressure. What Is a Doer (and Why They Are Rare)? A doer is not som...