From Vanity to Value — Amarjeet Singh @ AJ
From Vanity to Value — Amarjeet Singh @ AJ From Vanity to Value: Why Most Organisations Don’t Have a Marketing Problem — They Have a Leadership Design Problem Written by Amarjeet Singh @ AJ — Lived experience across Automotive (2W & 4W), Service Industries, Theme Parks & Township Design/Management (Malaysia & ASEAN) Everyone talks about marketing — clicks, impressions, engagement. Yet CEOs and CFOs still ask the only question that matters: “Where is the pipeline? Where is the revenue?” Everyone celebrates new vehicle sales. Launches. Booking numbers. Campaign buzz. But the truth I learned the hard way — on the ground — is this: new sales excite the ego; systems sustain the business. Let me ask a blunt leadership question: If your dashboards look good, why does the business still feel fragile? ...