Aftersales: What the Workshop Taught Me That Boardrooms Never Did — Amarjeet Singh @ AJ
Aftersales: What the Workshop Taught Me That Boardrooms Never Did — Amarjeet Singh @ AJ Aftersales: What the Workshop Taught Me That Boardrooms Never Did An essay by Amarjeet Singh @ AJ — Cars • Motorcycles • Malaysia & ASEAN Exposure Everyone celebrates new vehicle sales — launches, booking numbers, influencers, roadshows. But the truth I learned the hard way is this: new sales excite the ego; aftersales sustains the business. Everyone talks about sales. Units sold. Market share. Monthly targets. PowerPoint slides that look good, sound confident, and disappear after the meeting ends. Let me ask a simple question — one I learned to ask only after years in the industry: If sales are doing so well, why does the business still feel fragile? That question followed me across cars, motorcycles, brands...