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Two Principles for Financial Success

There are two great principles for achieving financial success. The first principle is what we call the law of attraction. The law of attraction says that you are a living magnet. It says that your thoughts create a force field of energy that radiates out from you and attracts back into your life people and circumstances in harmony with them. Any thought you have, combined with an emotion, positive or negative, radiates out from you and attracts back into your life the people, circumstances, ideas, and opportunities consistent with it.   How to Attract the Success You Desire Many people feel that this is perhaps the most important of all mental laws. It says that if you have a very clear idea in your mind of your desired goal, to become wealthy, and you can hold that idea in your mind on a continuing basis, you will inevitably draw into your life the resources that you need in order to achieve it. Every person who has become wealthy or successful has become wealthy and successful as a ...

The Foundations of the American Dream

In a free market economy like the United States, the customer is the king or queen, and they rule supreme. Business and entrepreneurship are devoted to serving customers, to improving the lives and work of ordinary people. This is what makes the American dream possible.   The Spark plug of American Prosperity The entrepreneur is the spark plug in the engine of the free market and the business system. It is the entrepreneur who recognizes and anticipates a customer need, then assembles the resources necessary to satisfy that need at a price that yields a profit. It is this ability that creates all wealth and opportunity.   Entrepreneurship is Risky Entrepreneurs are those who take risks to produce goods and services for customers, gambling that the customers will be there to pay prices high enough to yield profits. These profits are essential for the entrepreneur to repeat the process of developing and producing even more products and services in the future.   The Companies of Tomorrow ...

Character Reigns Supreme

The fundamental glue that holds our society together is the quality of character. It is the foundation of happy families, companies, and organizations. It assures survival, civility, and blessings of a peaceful cooperation. Your character is the crystallization of your true values and beliefs, your innermost convictions. As Ralph Waldo Emerson said with regard to character, "What you are shouts at me so loudly that I can't hear a word you say."   Choices and Decisions Everything you do in life involves a choice, a decision on your part. Because you have so many options, you are constantly choosing among alternatives, between what you value more and what you value less. Your choices and actions tell you and others what you truly value the most, or intend that reveals your character. It is only what you do at the moment of choosing, especially when you have to choose between what is right and what is expedient.   The Core Quality of Character The core quality of character i...

Five Steps to Personal Power

There is a five-step power process that you can use to keep yourself positive and to achieve your goals faster. This five-step process brings together several of the very best techniques ever discovered for permanent mind change. It contains and illustrates all of the key principles that you need to know to become a highly effective, positive "possibility thinker" in your own life.   Imagine Your Perfect Future Perhaps the biggest obstacle to creating a wonderful life is "self-limiting beliefs." Everyone has them, and some people have so may of them that they are almost paralyzed when it comes to taking action. A self-limiting belief is an idea you have that you are limited in some way, in terms of time, talent, intelligence, money, ability, or opportunity. The way you free yourself from these negative brakes on your potential is to change your thinking about who you are and what is truly possible for you.   Show Me the Money Start with your income. How much do you ...

The Heart of the Sale

What is selling? In its simplest terms, selling is the process of persuading a person that your product or service is of greater value to him than the price you are asking for it. Our market society is based on the principles of freedom of choice and mutual benefit. Each party enters into a transaction when he feels that he will be better off as a result of the transaction than he would be without it.   Convince the Customer For the customer to buy your particular product or service, he or she must be convinced, not only that is it the best choice of product or service available, but also that there is no better way for him to spend the equivalent sum of money that it costs. Your job as a salesperson is to convince the customer that these conditions exist and then to elicit a commitment from him to take action on your offer.   The Critical Factor: Risk The critical factor in selling today is risk. Because of the continuous change, rapid obsolescence, and an uncertain economy, the risk ...

Define Your Career or Business Clearly

The first and most important question is: what business am I in? This question is not as simple as it seems. To identify your career or business goals, you must first learn to define your business in terms of what you do for your customer or for your company. Expand the definition of your business so that it is as broad as possible. Never stop with the first answer. Take the first answer to this question and find new applications, new markets, and new definitions for it. Railroads For example, at the beginning of the last century, those railroads that defined themselves strictly as railroads—providers of rail transport—failed to see that new technologies and methods of transport, such as trucks and airplanes, were a potential threat to their business. If they had defined themselves instead as movers of goods and people—providers of transportation—their response to the changes in technology might have been different. When you define your business, think in terms of how your products or ...

Short Stuff’s

Fighting against a sense of despair will only make it worse. Instead of letting despair feed on itself, do something positive and proactive to break the pattern. When you become angry about being angry, that will only make your anger more destructive. The more intensely you feel your frustration, the more frustrated you will become. The way out is to quickly and decisively break the pattern. Realize that the negative momentum is building and do something so completely unrelated that you knock it off track. Don't make your negativity stronger by fighting against it. Instead, make it irrelevant and powerless by turning your attention and putting your energy in a radically different direction. Be outrageously and unreasonably positive. Be funny and creative and ridiculous and joyful all at the same time. Smile, laugh and be enthusiastic about life even when you have no reason to be. By breaking the negative pattern, you'll create many great reasons to smile.   Are you waiting for ...