Gamification - The New Approach to Result Driven Team & Consumer InterractionI
Engage consumers like never before
If you need guidance and methodology on how to run a successful Gamification either for your internal customers or external we are here to be of assistance and be consultants in Malaysia.
3radical has created a new way for Brands to get and keep consumers attention. Using our powerful mobile gamification platform, leading Brands are achieving unprecedented engagement levels while consumers have a fun, positive experience.
Brands build strong relationships with consumers and everyone benefits.
If you are going to get consumers attention, and keep it, you need to make your interactions fun and rewarding. Gamification delivers - by attracting attention with fun ways to interact like quizzes, treasure hunts, photo sharing competitions and more, and giving recognition and rewards for doing so.
Gamification is the use of game mechanics and game design techniques in non-game contexts.
Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems and not being a distraction, and by taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites.
Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.
Early examples of gamification are based on rewarding points to people who share experiences on location-based...
GAMIFICATION FOR STAFF TO ACHIEVE RESULTS
Gamification is the process of taking something that already exists – a website, an enterprise application, an online community – and integrating game mechanics into it to motivate participation, engagement, and loyalty. Gamification takes the data-driven techniques that game designers use to engage players, and applies them to non-game experiences to motivate actions that add value to your business.
Games vs. Gamification
When people hear gamification, they envision games created for a business purpose. But gamification is not about creating something new. It is about amplifying the effect of an existing, core experience by applying the motivational techniques that make games so engaging. When you increase high-value interactions with customers, employees, and partners, you drive more sales, stronger collaboration, better ROI, deeper loyalty, higher customer satisfaction and more. Learn more about how Bunchball provides a gamification platform for your business.
Game Mechanics
Gamification is built upon 10 primary game mechanics, proven to motivate and engage users, and may use any combination of these techniques to accomplish business goals. To learn more about real-world applications of gamification, see the wide range of gamification Success Stories from Bunchball customers.
Fast Feedback: Immediate feedback or response to actions
Encourage users to continue or adjust their activities with onscreen notifications, text messages or emails. Congratulate a user for reaching a goal, encourage the next step to a milestone or promote a new reward.
Transparency: Where everyone stands
Show users exactly where they stand on the metrics that matter to you and to your audience. Individual and team profiles show progress in real-time and historically. Leaderboards show who’s just ahead and who’s behind as well as overall ranking on any number of metrics.
Goals: Short- and long-term goals to achieve
Missions or challenges give users a purpose for interaction, and educate users about what is valued and possible within the experience.
Badges: Evidence of accomplishments
An indicator of accomplishment or mastery of a skill is especially meaningful within a community that understands its value. Often used to identify skills and expertise within a group.
Leveling Up: Status within my community
Levels indicate long-term or sustained achievement. Used to identify status within a community and to unlock new missions, badges, activities, and rewards.
Onboarding: An engaging and compelling way to learn
Video games train you how to play as you play – users learn by doing. Simple missions help new users become engaged immediately as they master basic tasks, rather than being stumped by an unfamiliar interface or a detailed manual.
Competition: How I’m doing compared to others
Raise the stakes for accomplishing a goal by showing users how they compare to others, as individuals or in teams. Encourage competition with time-based, team and individualized leaderboards. Where do I rank? How can I overtake my closest competitor?
Collaboration: Accomplish a goal working with others
Connect users as a team to accomplish larger tasks, to drive competition, and to encourage knowledge sharing. Show team members how they are contributing to the group’s success. No one wants to let down their team members.
Community: A context for achievement
Community gives meaning to goals, badges, competitions, and other mechanics. Sharing participant achievements creates energy in the community by making people aware of what others are doing. They learn about goals, badges, and rewards that they may want to pursue.
Points: Tangible, measurable evidence of my accomplishments
Used to keep score and establish status or accumulated to purchase virtual or real goods. Earn points through activities, sharing, contributing, or by creating something useful to others.
The Promise of Gamification
Gamification is transforming business models by creating new ways to extend relationships, craft longer-term engagement, and drive customer and employee loyalty. It works because it leverages the motivations and desires that exist in all of us for community, feedback, achievement and reward. When combined with the latest research on motivation and the big data generated by user interactions, gamification empowers businesses to create true loyalty.
If you need guidance and methodology on how to run a successful Gamification either for your internal customers or external we are here to be of assistance and be consultants in Malaysia.
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