SOSTAC

Do you know how to structure a Digital Marketing Strategy?  Have you heard of the 𝗦𝗢𝗦𝗧𝗔𝗖 model? 🤔



It provides a framework for digital marketing strategy and planning. It was originally devised by PR Smith in the 1990s, and has subsequently been enhanced for digital marketing.


𝗦𝗢𝗦𝗧𝗔𝗖 consists of the 6 stages namely 👇:


1) Situation Analysis - Where are we now?

2) Objectives - Where do we want to be?

3) Strategy - How do we get there?

4) Tactics - How exactly do we get there?

5) Actions - Who does what and when?

6) Control - How do we monitor?


There’s a lot more to digital marketing than just the tactical tools. You need the strategic groundwork in place to ensure you are using the right tactics and messages to target your audience, through the right channels, at the right time. 😉

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