SOSTAC

Do you know how to structure a Digital Marketing Strategy?  Have you heard of the 𝗦𝗒𝗦𝗧𝗔𝗖 model? πŸ€”



It provides a framework for digital marketing strategy and planning. It was originally devised by PR Smith in the 1990s, and has subsequently been enhanced for digital marketing.


𝗦𝗒𝗦𝗧𝗔𝗖 consists of the 6 stages namely πŸ‘‡:


1) Situation Analysis - Where are we now?

2) Objectives - Where do we want to be?

3) Strategy - How do we get there?

4) Tactics - How exactly do we get there?

5) Actions - Who does what and when?

6) Control - How do we monitor?


There’s a lot more to digital marketing than just the tactical tools. You need the strategic groundwork in place to ensure you are using the right tactics and messages to target your audience, through the right channels, at the right time. πŸ˜‰

Comments

Post a Comment

Popular posts from this blog

CURB SPENDING

To curb ego-driven spending and better manage monthly budgets and income, individuals can take 10 proactive steps: 1. Create a Budget: Start by outlining monthly expenses and income. Allocate funds for essential expenses such as rent or mortgage, utilities, groceries, and transportation. Then, designate a portion of income for savings and discretionary spending. 2. Track Expenses: Keep track of all expenses, whether big or small. This helps identify spending patterns and areas where adjustments can be made. 3. Prioritize Needs Over Wants: Distinguish between needs and wants when making purchasing decisions. Prioritize essential items and consider delaying or eliminating non-essential purchases. 4. Set Spending Limits: Establish spending limits for discretionary categories such as dining out, entertainment, and clothing. Stick to these limits to avoid overspending. 5. Avoid Impulse Purchases: Take time to consider purchases before making them. Avoid impulse buys by asking whet...
Read more

40 Winning Habits of Top Sales Performers

Cold calls, emails, presentations, client meetingsβ€” every salesperson knows how  to do them. Salespeople learn to do these in practice, during company trainings, and sales conferences. The rules and mechanics are almost universal, and the difference you hear is usually just a matter of semantics. If the sales trade is an open book anyone can read, then why do salespeople get different results? Why do some sales front liners close deals faster than other agents? Why do some people hit their quota , while some trail behind their targets? We can barely hear you say, β€œbecause they’ve got the charm, the looks, the technique. Because they’re cut out for this job.” If you think the same, then this list is the cure to your self-pity and doubt.  Winning the sales game is not a birthright or a God-given talent . Selling is a skill, and some people are better at it because they’ve worked at it.   It’s what salespeople do besides selling that makes a difference in sales productivity....
Read more

New Year’s Resolutions 2016: 16 Ideas For Setting Goals In The New Year

Image
Make more money, lose weight, and live by the Golden Rule. These are some of the  most popular New Year’s resolutions  around, but the formula for a better future is variable. For some people, learning to manage stress is a more constructive goal than shedding a few pounds. For others, the New Year might be best spent reconnecting with old friends, or taking more time off work to recharge. Come Jan. 1, one in three will vow to make changes that better their lives. Most, however, will collapse long before reaching the finish line. About 75 percent of people who make New Year’s resolutions are on target a week later, but that figure drops to less than 50 percent by July. That doesn’t mean New Year’s resolutions should be abandoned before they even have the chance to come to light. It’s time to knuckle down. In the  words  of the venerated Oprah Winfrey, β€œYear’s end is neither an end nor a beginning but a going on, with all the wisdom that experience can insti...
Read more