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Showing posts from December, 2025

Quiet Leadership, Real Impact, and the Lives We Shape

Quiet Leadership, Real Impact, and the Lives We Shape Quiet Leadership, Real Impact, and the Lives We Shape By Amarjeet Singh @ AJ When the noise of work finally settles—after the meetings, the WhatsApp messages, the dashboards, the presentations—we begin to notice something important. The people who make the biggest difference are not always the loudest ones. In every organisation I’ve worked with over the last 30 years—banks, automotive companies, theme parks, sports bodies, F&B brands, crisis rooms, boardrooms—real strength often moves quietly. I came across an analogy that stayed with me: every workplace has “fish.” They move beneath the surface. They don’t chase attention. They don’t fight for airtime in meetings. But they think. They stabilise. They solve. Their presence brings depth, clarity, and continuity. Their work may not be loud. But it lasts. And Then There Are the Chickens And yes, ...

Part II — Messaging Pillars vs Narratives (Strategic Comms)

Part II — Messaging Pillars vs Narratives (Strategic Comms) | Amarjeet Singh @ AJ Part II: From Gardening to Strategy Messaging Pillars, Narratives & Why Most Brands Get It Wrong By Amarjeet Singh @ AJ In strategic communications, I often hear people use messaging pillars and narratives interchangeably — spoken about as if they are the same thing. They are not. Confusing them is like confusing roots with fruits . Both are connected, but each plays a very different role in growth. The Primary Role: Structure vs Meaning Messaging pillars are the foundations. They are the core themes , value propositions , and non-negotiable truths of a brand, organisation, or initiative. Messaging pillars answer the rational questions: What do we stand for? What problems do we solve? What proof do we have? Why sho...

Fail Again! New Year Resolutions — Who Cares?

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Fail Again! New Year Resolutions — Who Cares? Reality Check • Discipline • Focus • 2026 Fail Again! New Year Resolutions — Who Cares? By Amarjeet Singh @ AJ • A hard reset for anyone stuck in “next year I will.” 2026 is just around the corner. Before you post another “New Year, New Me,” pause and ask: what did you actually change in 2025? Be honest. What were your goals for 2025 ? Not what you wrote on paper. Not what you told your friends. Not what you posted for likes. What did you actually do? January came with energy. February came with excuses. March came with silence. And by April… you forgot. Every year, same story. New goals. New promises. New motivation posts. Yet somehow, we keep missing the boat. Why? Because the world is not ...

Branding, Life & The Gardener’s Mindset

Branding, Life & The Gardener’s Mindset — Amarjeet Singh @ AJ Branding, Life & The Gardener’s Mindset Why Every Profession Follows the Same Law By Amarjeet Singh @ AJ I’ve learnt this over decades, across industries, failures, revivals, launches, crises, and quiet moments no one ever sees: branding is not marketing. Success is not luck. Growth is not instant. It is gardening. A gardener doesn’t panic when the seed doesn’t sprout tomorrow. A gardener understands seasons. And that lesson — once you truly understand it — applies to every profession and every life path . We Seed Every journey begins with a seed. At Modenas , when we revived the Dinamik 125 , the motorcycle itself wasn’t broken. Perception was. The market had already judged it — local, outdated, uninspiring. So we didn’t scream louder than competitors. We replanted bel...

Malaysia’s Real Crisis Is Not the Economy — It Is How We Think About Progress

Malaysia’s Real Crisis Is Not the Economy — It Is How We Think About Progress Malaysia’s Real Crisis Is Not the Economy — It Is How We Think About Progress Written by Amarjeet Singh @ AJ Malaysia’s real fatal weakness is not GDP. Not resources. Not international standing. It is how our society is structured — and how comfortable we have become living inside it. Let’s Be Honest: This Is Not About Government Alone Do you think Malaysia’s problem is only the government? No. Do you think it is foreign investment leaving? No. Do you think it is a temporary downturn? No. The core issue is structural thinking — different lifestyles, different speeds of development, different power systems — all forced into one pace. And the pace of a nation is always dragged down by the slowest part when systems protect stagnation ...

UEC Recognition: The Truth, The Fear, and The Future We Keep Postponing

UEC Recognition: The Truth, The Fear, and The Future We Keep Postponing Written by Amarjeet Singh @ AJ When discussions about the Unified Examination Certificate (UEC) arise, emotions often run high. But behind the noise, one truth stands unshaken: Education is not a threat. Fear is. And nothing illustrates this better than what happened in Selangor. When Azmin Ali Recognised the UEC — And PAS Agreed In 2015, Datuk Seri Azmin Ali, then the Menteri Besar of Selangor, did something few politicians today dare to do: He recognised the UEC — openly, confidently, and without hesitation. He did it not alone, but with three PAS Exco members in the state government at that time: Ahmad Yunus Hairi Iskandar Abdul Samad Zaidy Abdul Talib Bersama-sama, mereka bersetuju bahawa kerajaan negeri Selangor pada 21 Oktober 2015 akan mengiktiraf kelayakan UEC untuk tujuan sambung pelajaran di: Universiti Selangor (UNISEL...

>Malaysia What Are We Really Afraid of — Education, or Our Own Shadows?

Malaysia What Are We Really Afraid of — Education, or Our Own Shadows? Written by Amarjeet Singh @ AJ One morning, a mother stood outside a school gate. In her hand, her daughter’s lunch box. In her mind, a thousand questions — not about grades or exams, but about the world her child will inherit. Inside that school, children laughed, learned, read, and spoke in multiple languages. English. Mandarin. Bahasa. Tamil. Outside, in the adult world, people argued — loudly and endlessly — not about how to make education better, but about what kind of school her daughter should be allowed to attend. And the mother wondered: “Why is it easier to fight over labels than to build a future for our children?” “Why are politicians drawing lines where children see none?” This Is Not a Story About Race — It Is a Story About Development Malaysia is not failing because one race is weaker, or another is stronger. Malaysia is struggling because ...

Karamjit Singh – The Flying Sikh Malaysia Forgot

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Karamjit Singh – The Flying Sikh Malaysia Forgot Karamjit Singh – The Flying Sikh Malaysia Forgot The only World Champion Malaysia ever produced in motorsports… yet we let him drive Grab to survive. By: Amarjeet Singh @ AJ There are some Malaysian names that should live forever. Names that should be written in gold, taught in schools, and carved into our national memory — not because they were lucky, but because they fought the entire world and won. One of those names is Karamjit Singh . A boy who watched Ari Vatanen rally on a grainy cassette tape and told himself silently: “One day, I want to be like that.” No sponsors. No fancy cars. No government programs. Just a dream, a father’s old Peugeot, and a hunger that burned like fire. A Malaysian who literally outran the world While most of us watched racing only on TV, Karamjit was out there beating Subaru, Mitsubishi, Toyota and the world’s biggest rally teams. A...