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Pass the 30-second test

OVER the past several years, I have worked with many companies, and I’ve been amazed to find that they do not know, and cannot articulate, their competitive advantage. How can a company expect prospects and customers to give their time and attention if they do not understand, clearly and concisely, what that company can do for them that no one else can do? The statement of competitive advantage is a 30-second statement of what differentiates your company in the marketplace. It sets you apart from the competition and it makes you sound like a polished expert right from the start. Companies who don’t understand their competitive advantage say things like “Our product is better quality” or “Our service is better”. Even if a company has better quality or better service, it won’t convince its customers just by saying so because many of its competitors will be saying the exact same thing! If you were to ask the average car dealer, computer store or furniture manufacturer what they do for a l...

Trust Your Subordinates

Definition of Leadership Leadership has been called "The ability to get followers." One of the deepest cravings of human nature is the need to feel important, to have a sense of meaning and purpose in life and work. Leaders are invariably those who can tap into the deeper emotions of others and get them to rise above and beyond anything they may have accomplished in the past. Inspiring Words Lead to Victory Winston Churchill was able to arouse and inspire an entire nation with words like these: "Let us so carry ourselves that if the British Empire should endure a thousand years, men will still say, this was their finest hour." Spearhead A Turnaround Lee Iacocca stepped into Chrysler Corporation when the company was almost bankrupt. Through the sheer force of his personality, his unshakable determination, his appeals to Congress, to Chrysler workers and to Chrysler customers on television, he spearheaded a turn-around that will go down in the history books as one of ...

Have Big Goals, Big Dreams

It was in January 2009 on one fine day. I was coming back to my home from my working town Kota Bharu, Malaysia. Because the plane was late, I reached Seremban, Malaysia around 9 in the morning. Then I got ready for office and went to the nearest auto stand and boarded. On that beautiful morning, I was destined to meet this guy; a good looking educated guy who was in middle or late 30's, driving the auto. Just as I boarded, we struck up a conversation. Initially we talked about his daily routine and crime in Seremban, Malaysia Then we started talking about education and he told me that he graduated with a B.A. degree in 1993. He continued by telling me about his first job - a cleaner in an office where he used to get RM500 per month. Later he changed his job and his salary went to RM1,000 per month. From there he was promoted to a clerical job, where his salary reached around RM3,000 per month. But somehow the story of growth was stopped suddenly by fate and he lost his job. He told...

Improve Your Positive Thinking Skills

Moving Past the Power of "What If" What a powerful thought! Or is it? The question of what if....let's ponder this for just a minute.... it could be very powerful yet it is only powerful in the sense of negativity! "What if" is not the right frame of mind if you are really living the laws of attraction. "What if" is a negative thought! Why waste time and energy wondering "what if"...? Things in our lives happen for a reason, even when at the time it seems like its the worse things in our lives, yet going back over everything time and again with what you think should have happened is not going to help you move forward in your life! Why be bogged down with this negative thinking? Why be bothered with things in your past that you think should have been different? Why be bothered with people, things and situations that are in the past that you have no control over? (It does not serve a purpose and only keeps yourself stuck in the past instead of...

Everyone Can Perform “Miracles”

A positive mental attitude is the habit of keeping the mind busily engaged in connection with the circumstances and things one desires in life, and off then things one does not desire. The majority of people go all the way through life with their mental attitudes dominated by fears and anxieties and worries over circumstances which somehow have a way of making their appearance sooner or later. And the strange part of this truth is that these people often blame other people for the misfortunes they have thus brought upon themselves by their negative mental attitudes. The mind has a definite way of clothing one’s thoughts in appropriate physical equivalents. Think in terms of poverty and you will live in poverty. Think in terms of opulence and you will attract opulence. Through the eternal law of harmonious attraction one’s thoughts always clothe themselves in material things appropriate unto their nature. A positive mental attitude is the habit of looking upon all unpleasant circum...

The Law of Abundance

The Law of Abundance - there is ample money for everyone who knows how to acquire it and keep it. We live in an abundant universe in which there is sufficient money for all who really want it and are willing obey the laws governing its acquisition. You Can Have All You Want There is plenty of money available to you. There is no real shortage. You can have virtually all you really want and need. We live in a generous universe and we are surrounded on all sides by blessings and opportunities to acquire all we truly desire. Your attitude, of either abundance or scarcity toward money, will have a major impact on whether you become rich or not. Make a Decision The first corollary of the Law of Abundance says that, "People become wealthy because they decide to become wealthy."They become wealthy because they believe they have the ability to become wealthy. Because they believe this completely, they act accordingly. They consistently take the necessary actions that turn their belief...

Thinking Out of the Box

Improve the Quality of Your Thinking Human beings are mental organisms. Everything we are or ever will be, will be as the direct result of the way we think. If we improve the quality of our thinking, we must improve the quality of our lives. And, there is no other way to do it. Youth and Creativity In one series of I.Q. tests given to children age 2 - 4 years, 95% of the children were found to be highly creative with curious, questioning minds and an ability for abstract thinking.When the same children were tested again at age 7, only 5% still demonstrated high levels of creativity. In the ensuing years, they had learned to conform; "If you want to get along, you had better go along," is what they had discovered. The Dangers of Conformity They had learned to color between the lines, to sit in neat little rows, to do and say what the other kids did and said, and to do as they were told. Over time, they lost the wonderful fearless spontaneity of youth and learned to suppress id...