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The Laws of Money

One of your major goals in life should be financial independence. You must aim to reach the point where you have enough money so that you never have to worry about money again. The good news is that financial independence is easier to achieve today than it has ever been before. The Law of Abundance We live in an abundant universe in which there is sufficient money for all who really want it and are willing to obey the laws governing its acquisition. People become wealthy because they decide to become wealthy. People are poor because they have not yet decided to become rich. The world is full of thousands of people who have had far more difficulties to overcome than you could ever imagine, and they've gone on to be successful anyway. So can you. The Law of Exchange Money is the medium through which people exchange their labor in the production of goods and services for the goods and services of others. The amount of money you earn is the measure of the value that others place on you...

Make Continual Course Corrections

Problems, difficulties, and setbacks are a normal, natural, and unavoidable part of life and business. When you set a new goal or launch toward a new destination, you will experience challenges and difficulties that you never expected or anticipated. By the true test of character is the inevitable and unavoidable crisis. Your ability to solve problems is important, but your ability to deal with a crisis largely determines your success or failure in life.   Leadership Abilities In a multi-year study conducted at Stanford University, researchers examined the annual performance appraisals of hundreds of presidents and chief executive officers of Fortune 1000 companies, some of the most successful executives in every business or industry. This study revealed that top executives had two dominant qualities in common. The first was the ability to function well as a member of a team. When they were starting out, they were good team players, making valuable contributions to the teams they were ...

Prepare Thoroughly Before You Begin

Have Everything At Hand One of the best ways for you to overcome procrastination and get more things done faster is for you to have everything you need at hand before you begin. When you are fully prepared, you are like a cocked gun or an archer with an arrow pulled back taut in the bow. You just need one small mental push to get started on your highest value tasks.   Clear Your Workspace Begin by clearing off your desk or workspace so that you only have one task in front of you. If necessary, put everything on the floor or on the table behind you. Gather all the information, reports, details, papers, and work materials that you will require to complete the job. Have them at hand so you can reach them without getting up or moving. Be sure that you have all writing materials, computer disks, access codes, email addresses and everything else you need to start and continue working until the job is done. Make It Comfortable Set up your work area so that it is comfortable, attractive and co...

The Heart of the Sale

What is selling? In its simplest terms, selling is the process of persuading a person that your product or service is of greater value to him than the price you are asking for it. Our market society is based on the principles of freedom of choice and mutual benefit. Each party enters into a transaction when he feels that he will be better off as a result of the transaction than he would be without it. Convince the Customer For the customer to buy your particular product or service, he or she must be convinced, not only that is it the best choice of product or service available, but also that there is no better way for him to spend the equivalent sum of money that it costs. Your job as a salesperson is to convince the customer that these conditions exist and then to elicit a commitment from him to take action on your offer. The Critical Factor: Risk The critical factor in selling today is risk. Because of the continuous change, rapid obsolescence, and an uncertain economy, the risk of b...

Define Your Career or Business Clearly

The first and most important question is: what business am I in? This question is not as simple as it seems. To identify your career or business goals, you must first learn to define your business in terms of what you do for your customer or for your company. Expand the definition of your business so that it is as broad as possible. Never stop with the first answer. Take the first answer to this question and find new applications, new markets, and new definitions for it.   Railroads For example, at the beginning of the last century, those railroads that defined themselves strictly as railroads—providers of rail transport—failed to see that new technologies and methods of transport, such as trucks and airplanes, were a potential threat to their business. If they had defined themselves instead as movers of goods and people—providers of transportation—their response to the changes in technology might have been different. When you define your business, think in terms of how your products o...

Notes

Fighting against a sense of despair will only make it worse. Instead of letting despair feed on itself, do something positive and proactive to break the pattern. When you become angry about being angry, that will only make your anger more destructive. The more intensely you feel your frustration, the more frustrated you will become. The way out is to quickly and decisively break the pattern. Realize that the negative momentum is building and do something so completely unrelated that you knock it off track. Don't make your negativity stronger by fighting against it. Instead, make it irrelevant and powerless by turning your attention and putting your energy in a radically different direction. Be outrageously and unreasonably positive. Be funny and creative and ridiculous and joyful all at the same time. Smile, laugh and be enthusiastic about life even when you have no reason to be. By breaking the negative pattern, you'll create many great reasons to smile.   Are you waiting for ...

Customers for Life

Never Worry About Money Again What is the purpose of a business? Every time I ask this question during a business seminar, the immediate answer that I get back is, "To make a profit."   The Real Purpose of A Business But this answer is wrong. The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.   Why Businesses Fail According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales.   So your company's job is to create and keep a customer, and your job is exactly the same. Remember, no matter what your official title is, you are ...